Get the Brand Federation Acronym Dictionary

There’s nothing worse than stepping into a meeting with a consultant, an agency or a leadership team, and they riddle a presentation with so much jargon and so many acronyms, you spend more time jotting down things to Google after the meeting than actually paying attention to what they're saying.

At Brand Federation, we do things differently. We're educators at our core, and we strive to cut through the bull....you know, to ensure our clients are understanding what we're saying from the onset. Thanks to our very own Rian Chandler-Dovis, we now have a helpful guide to make sure you're never lost in the Alphabet Soup again. In this Acronym Dictionary, you'll find:

• Over 140 marketing, communications, and public relations terms explained
• Clear, simplified definitions
• Examples and scenarios to contextualize terms

So, if you're tired of being asked for the PPC report by EOD, with reporting against your KPIs from your CRM and GA4 without having all the definitions, use the form below to get our guide.

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