Access the Voices for Good Report

At Brand Federation, we've had the privilege of partnering with many nonprofit organizations whose missions inspire change across communities and around the world. We've seen the nonprofit landscape evolve rapidly, marked by tighter resources and intensified competition for funding. These pressures are compounded by economic uncertainty, political division, and growing social needs that many donors confront today.

To understand how these forces are reshaping philanthropy, Brand Federation launched a groundbreaking research design that integrates qualitative and quantitative methods that can be conducted at scale, at a reduced cost, and at an increased efficiency. The Voices for Good Index benchmarks attitudes, behaviors, and motivators for today's nonprofit donor in the U.S. Using CultureChat, the world's first AI model trained to conduct deep qualitative interviews, more than 500 donors from across the country participated in this inaugural study.

In the Voices for Good report, you'll:

• Discover key findings across seven key themes, including personal connection, transparency, and economic pressures
• Read first-person testimonials from nonprofit donors around the U.S.
• Receive actionable takeaways for adjusting your donor engagement strategies

Use the form below to download the report. For additional takeaways and analysis derived from the report, bookmark our Viewpoints page so you don't miss an article.