00:10 Airbnb Background
00:22 Airbnb's Response to the Maui Wildfires
00:47 How it was on brand for Airbnb
Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.
Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.
Kelly O'Keefe and Rian Chandler-Dovis discuss the branding implications for conglomerate, Unilever, after recent news of spinning off Ben & Jerry's.
Matt Williams gives a high five to Walmart for their program, the Manager Academy, because of something we feel really strongly about at Brand Federation.
Matt Williams explores the Wendy's dynamic pricing fiasco and what it meant for CEOs and when the pricing model makes sense.
Rian Chandler-Dovis dives deep on the impact of return to office on productivity, communications on RTO mandates, and shifts in corporate real estate.
