Follow-Ups on Bud Light & WeWork

Matt explains how Garth Brooks shows Bud Light why it's better for brands to stand up for their convictions, not abandon them.

Cold Take #9

November 15, 2023

Blame it all on his roots. Garth Brooks shows Bud Light why it's better for brands to stand up for their convictions, not abandon them. Matt Williams explains, and he shares an update on Zombie brand WeWork, too.

‍

Timestamps:

‍00:15 Bud Light & Garth Brooks

‍02:18 WeWork & Zombie Brands

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
‍

More Beer & Brands

View All

Cold Take #20

Beers & Brands

General Electric (GE) & Brand Portfolio Management

Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.

Cold Take #19

Beers & Brands

Boeing & Crisis Brand Management

Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.

Cold Take #18

Beers & Brands

Unilever & Ben & Jerry's

Kelly O'Keefe and Rian Chandler-Dovis discuss the branding implications for conglomerate, Unilever, after recent news of spinning off Ben & Jerry's.

Cold Take #17

Beers & Brands

Walmart's Manager Academy

Matt Williams gives a high five to Walmart for their program, the Manager Academy, because of something we feel really strongly about at Brand Federation.

Cold Take #16

Beers & Brands

Wendy's & Dynamic Pricing

Matt Williams explores the Wendy's dynamic pricing fiasco and what it meant for CEOs and when the pricing model makes sense.

Cold Take #15

Beers & Brands

State of Work, Q1 2024

Rian Chandler-Dovis dives deep on the impact of return to office on productivity, communications on RTO mandates, and shifts in corporate real estate.