Matt Williams is chief growth officer and managing partner for Brand Federation. Prior to joining Brand Federation in 2019, Matt was CEO of The Martin Agency, one of the world’s most creatively recognized advertising agencies. Over his 26-year career at Martin, he helped the agency become the 25th-largest in the US and managed brand strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and Benjamin Moore. Matt also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.
Kyra Newman specializes in persuasive communications, helping brands inspire their most important audiences.
On this Labor Day, Kelly O'Keefe reflects on the core convictions that have moved Brand Federation forward since its founding five years ago.
Brand Federation led Schnitzer Steel, a 117-year-old steel maker, to a transformational rebrand and future.
Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to learn the art and science of brand strategy.
Some research tools we use to develop brand strategies that connect with internal and external audiences, guide organizations forward, and motivate action.
Suzy Rohler values collaboration, the excitement of brand strategy activations, home improvement projects, and time with her extended family.
Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.
Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.