Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Knowing your culture and your customer is the first rule of brand transitions, and Cracker Barrel's logo change has been anything but four stars.

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On Brand Podcast: Naughty & Nice List for Brands 2024

Matt Williams shares the fourth annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

News

Nov 15

Brand Federation at VCU Brandcenter's Friday Forum

Managing Partners, Kelly O'Keefe and Rian Chandler-Dovis, gave a presentation to the graduate students at the VCU Brandcenter on "Diagramming Your Future."

News

Sep 16

Earl Cox: Provocateur, Champion, and Friend

With the passing of Earl Cox, the marketing business lost a pioneer, and everyone at Brand Federation lost much more.

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Jul 24

Business Insider: 'Emotional blackmail': How Duolingo manipulates its 31 million users

Matt Williams makes a case for brand personalities with Duolingo's owl and Geico's gecko.

News

Jun 27

Matt Williams Delivers Keynote at InUnison's InnovateLocal

Matt Williams delivered the keynote presentation in the second edition of InUnison's InnovateLocal, an immersive day of creativity and inspiration!

News

Apr 24

Brand Federation Sponsors VCU Brandcenter's Recruiter Session 2024

Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.

News

Mar 14

Teaming Up Podcast: Igniting Innovation with Kelly O'Keefe

Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.

News

Feb 22

QSR: Focus Brands rebrands to GoTo Foods

We're proud to have played a part in Focus Brands's rebrand with our partners at Chermayeff & Geismar & Haviv who refreshed their visual identity.

News

Dec 26

On Brand Podcast: Naughty & Nice List for Brands 2023

Matt Williams shares the third annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

Read More Viewpoints

Viewpoints

Jul 1

Funding Donor Insights in a Budget-Conscious Time

In a capital-restrained environment, every dollar raised matters more. So does every message, every channel, every moment of connection.

Viewpoints

Jun 25

What do customers want from Pride Month?

For brands big and small, Pride Month offers opportunity – the chance to amplify the support and empowerment they offer to the LGBTQ+ community.

Viewpoints

Jun 18

A Moment to Reflect: Juneteenth and Our Convcitions

As we celebrate this Juneteenth, we reflect on what it means to live into our convictions—not just in word, but in practice.

Viewpoints

Jun 11

Seeing the Whole Picture: Why the “What” and the “Why” of Research Matter

Understanding what people say or do is just one side of the research equation. Understanding why they say or do it is just as essential.

Viewpoints

May 28

In Rough Economic Seas, Your Brand Is the Port

During times of economic stress, customers become more cautious. Their purchasing decisions carry greater weight, and the margin for error narrows.

Viewpoints

May 21

The Brand Homicide of Tesla

Kelly presents the case around the brand homicide against Tesla, which has led to organizational volatility.

Viewpoints

Oct 22

The New CEO Effect

Matt Williams and Rian Chandler-Dovis explore the latest trend in the C-suite and discuss branding implications for incoming CEOs and marketing leaders.

Viewpoints

Nov 20

How to Bridge the Gap Between CEOs and CMOs

Matt Williams explains the gap between CEOs and CMOs, and shares three ways how CMOs can bridge the gap.

Viewpoints

Jun 15

Brand Federation’s Research Toolbox

Some research tools we use to develop brand strategies that connect with internal and external audiences, guide organizations forward, and motivate action.

Meet More of the Federation

Meet the Federation

Nov 1

Nanda Golden

Powered by good conversation and his family life in West Philadelphia, Nanda supports organizations making a global impact as a brand strategy consultant.

Meet the Federation

Sep 9

Chelsea Glowacki

Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to the art and science of brand strategy.

Meet the Federation

May 31

Federation Recommendation: Digital Tools

In this May 2024 edition, we compiled digital tools that members of the Federation can't work without!

Meet the Federation

Apr 30

Federation Recommendation: Books

In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

Meet the Federation

Jan 29

Federation Recommendation: Podcasts

This month, we compiled podcasts that members of the Federation want more people to know about!

Meet the Federation

Dec 12

Erin Weinland

Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.

Meet the Federation

Nov 7