Local Impact Outweighs National Causes When It Comes to Nonprofit Fundraising

Catch Up on More News

Nov 26

WRIC ABC 8News, Lift Off: Kelly O'Keefe with Brand Federation

CEO of Brand Federation, Kelly O'Keefe discusses brands and startups with Nate Nottingham.

Aug 22

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Knowing your culture and your customer is the first rule of brand transitions, and Cracker Barrel's logo change has been anything but four stars.

Dec 23

On Brand Podcast: Naughty & Nice List for Brands 2024

Matt Williams shares the fourth annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

Nov 15

Brand Federation at VCU Brandcenter's Friday Forum

Managing Partners, Kelly O'Keefe and Rian Chandler-Dovis, gave a presentation to the graduate students at the VCU Brandcenter on "Diagramming Your Future."

Sep 16

Earl Cox: Provocateur, Champion, and Friend

With the passing of Earl Cox, the marketing business lost a pioneer, and everyone at Brand Federation lost much more.

Jul 24

Business Insider: 'Emotional blackmail': How Duolingo manipulates its 31 million users

Matt Williams makes a case for brand personalities with Duolingo's owl and Geico's gecko.

Jun 27

Matt Williams Delivers Keynote at InUnison's InnovateLocal

Matt Williams delivered the keynote presentation in the second edition of InUnison's InnovateLocal, an immersive day of creativity and inspiration!

Apr 24

Brand Federation Sponsors VCU Brandcenter's Recruiter Session 2024

Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.

Mar 14

Teaming Up Podcast: Igniting Innovation with Kelly O'Keefe

Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.

Read More Viewpoints

Dec 17

How Political Beliefs Shape Giving

How do political beliefs and affiliations shape confidence in nonprofits and willingness to engage in philanthropy?

Dec 16

How Religion Shapes Donor Behavior

Religious identity shapes how donors define trust and interpret moral calling, but not whether they give.

Dec 10

Building Connections Between Donors and Your Organization’s Impact

Nonprofits can’t just ask for donations. Nonprofits must build a strong connection between donor and impact. We’ll show you how.

Dec 8

GivingTuesday 2025: Generosity Persists and Grows

This year’s GivingTuesday shattered previous records with $4.0 billion raised, and 38.1 million people participating across the U.S.

Dec 1

Strategic Vs. Reactive Giving: How Impulse is Impacting Donor Behavior

How do donors balance logic and emotion—between strategic giving and reactive, in-the-moment generosity?

Nov 25

What Will Distinguish Thriving Nonprofits in the Future

What will distinguish nonprofits that thrive in this environment from those that fade—and how can Brand Federation’s clients lead that change?

Nov 24

How Macro Uncertainty Is Reshaping U.S. Giving

Uncertainty and division have reshaped how Americans give and what they believe their donations can achieve.

Nov 12

Organizational Brand Strategy: The Tried-and-True Process

Branding means different things to different people. When we talk about branding, we're talking about the core of who you are. We call it Brand Conviction.

Nov 3

Organizational Brand Strategy: The Key to Unlocking a New Stage of Growth

You've done (almost) all the things, but you’re still not growing. That’s where Organizational Brand Strategy comes in.

Meet More of the Federation

Oct 7

Asheley Jewett

An energetic engagement lead, Asheley brings over two decades of brand strategy and executive communication experience to the table.

Nov 1

Nanda Golden

Powered by good conversation and his family life in West Philadelphia, Nanda supports organizations making a global impact as a brand strategy consultant.

Sep 9

Chelsea Glowacki

Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to the art and science of brand strategy.

May 31

Federation Recommendation: Digital Tools

In this May 2024 edition, we compiled digital tools that members of the Federation can't work without!

Apr 30

Federation Recommendation: Books

In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

Jan 29

Federation Recommendation: Podcasts

This month, we compiled podcasts that members of the Federation want more people to know about!

Dec 12

Erin Weinland

Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.

Nov 7

Andrew Allen

Andrew Allen loves to help brands make a bigger impact amid the complexities and cultural dynamics of the modern world.