In today’s competitive market, understanding the essence of your brand is crucial for long-term success. In this episode, host Tasha Grantham speaks with Rian Chandler-Dovis, COO and a managing partner at Brand Federation, about the importance of organizational brand strategy and how it can drive loyalty and effectiveness in marketing efforts.
Rian Chandler-Dovis is an accomplished researcher and brand strategist with two decades of experience helping organizations define what they stand for and deliver meaningful experiences. She has developed strategies for some of the world’s best-known brands, including MIT, Harvard Medical School, GM, American Express, Mercy Corps, Samsung, PepsiCo, the World Wildlife Fund, AB InBev, and Colgate.
