RICHMOND, VA (March 15, 2023) – Brand Federation announced today that Erin Bishop, a longtime market research leader, entrepreneur, and Richmond native, has joined the firm as managing director, adding to its senior leadership team and enhancing its research capabilities.
Throughout her 25-year insights and consulting career, Bishop has led teams through transformational change in the way people think about brands, the way brands think about insights, and the way insights are collected and interpreted. Bishop’s clients have included fortune 50 firms, nonprofits, government agencies, and other organizations nationwide.
Erin joins Brand Federation to align her seasoned command of insights with the firm’s top-tier branding expertise. She will help our clients understand their markets, customers, and employees to craft brand and marketing strategies that bring new energy to their businesses.
Bishop has a reputation for excellence. “Erin’s name is synonymous with brand research in marketing and advertising circles, and we’re thrilled to have her expertise on the team,” Kelly O’Keefe, co-founder and managing partner of Brand Federation, said. “Winning brand strategies are built on research and Erin is a master with the tools of her craft.”
Bishop is a UVA alumna, mother of a teen son, and loves to be in the yard with her chickens and garden. She is a trained End of Life Doula, and is active with several Richmond-area hospices and end-of-life support organizations.